Tuesday, June 14 - CULMINATING ACTIVITY

This culminating assignment is an opportunity for you to showcase the skills you have acquired during this course. You will have enough choice in this project that you can showcase your specific strengths.  Remember to challenge yourself, always elaborate on your answers and give fullest efforts to your work. This will be worth 20% of your final mark, so it will make or break you.  :)

DUE TUESDAY, JUNE 21 - 6 CLASSES

OPTION #1

Your task: Invent a breakfast cereal based on a theme (zombies, animals, tv show, etc). You will need to create an identity for this new product by creating a product logo, slogan and photographic advertisement for a billboard.

Step #1: Brainstorm cereal ideas, record 5-10 ideas on a page that you will submit.

Step #2: Choose an idea from Step #1 and elaborate about the new product by answering the following questions:

a.    What does the cereal look like?

b.    What does it taste like?

c.    Who is your target audience for this product?

d.    How expensive is this product?

e.    What makes it different or appealing?

Step #3: Brainstorm 3 new names for this product.  Brainstorm 3 slogans for your new product. Keep a record of this on your planning pages.

Step #4: Using Adobe Illustrator or Photoshop, create a logo for your new product.  Remember to keep your logo simple, informative and limited to 3 colours.

Step #5: Use Adobe Photoshop to create the front of the cereal box, showing the cereal in a bowl and using the logo and slogan you created.

Step #6: Hand-in all parts of the project, see checklist…

-cereal box design as a .jpeg and .psd 

-logo design as a .jpeg and .ai (or .psd)

-planning pages with brainstorming from Step #3 and Step #1

-written answers to questions in Step #2

OPTION #2

Your task: You are a music producer introducing a new musical act to the world. Create a new musical act (could be a solo artist or a group) You will need to create an identity for this new act by creating a logo, new musician’s/band’s name, new song single name, a and a photographic CD design.

Step #1: Brainstorm music identities for groups, bands or solo artists, record 5-10 ideas on a page that you will submit.

Step #2: Choose an idea from Step #1 and elaborate about the new musician(s) by answering the following questions:

a.    What kind of music do they play?

b.    What are some interesting facts about the musician(s)?

c.    Who is your target audience for this musician?

d.    What do they look like?

e.    How is this band/musician different/more awesome than any other musical act out there?

Step #3: Brainstorm 3 new names for their single.  Keep a record of this on your planning pages.

Step #4: Using Adobe Illustrator or Photoshop, create a logo for the musician’s name.  Remember to keep your logo simple, informative and limited to 3 colours.

Step #5: Using a point and shoot camera or a DSLR camera take some photographic images of your musician(s) to use on your CD cover.

Step #6: Using your photographs, create some album art on Adobe Photoshop. Dimensions should be: 5” x 5” for both the front and back of the CD. This will be the world’s first view of the new musician(s) so make sure their identity is clear, the imagery is interesting and eye-catching. The back of the album will list the songs and credit the music producer. See example below:

  

Step #7: Hand-in all parts of the project, see checklist…

-CD album art as a .jpeg and .psd (or .ai)

-logo design as a .jpeg and .psd

-planning pages with brainstorming from Step #3 and Step #1

-written answers to questions in Step #2

OPTION #3

Your task: You are a video game designer introducing a new video game to the world. You will need to create an identity for this new game by creating a name for the game, a logo, a slogan, a digital still of game play.

Step #1: Brainstorm concepts for a new video game. Record 5-10 ideas on a page that you will submit.

Step #2: Choose an idea from Step #1 and elaborate about the new game by answering the following questions:

a.    Give a summary of the game.

b.    Is the game on the computer or a gaming system? On old school Nintendo etc..

c.    Who is your target audience for this product?

d.    How expensive is this product?

e.    How is it different/more awesome than any other game?

Step #3: Brainstorm 3 new names for this game.  Brainstorm 3 slogans for your new game. Keep a record of this on your planning pages.

Step #4: Using Adobe Photoshop or Illustrator, create a logo for your new game.  Remember to keep your logo simple, informative and limited to 3 colours.

Step #5: Using Adobe Photoshop create a digital still image from the game. You can use photographic images from a point and shoot camera or a DSLR camera take some photographic images or find images on the internet (not copyrighted images) and create your surreal/fantasy game world from there. This digital still image might include a character, some action shots, background imagery, avatar creation page, etc. Dimensions should be 5” x 7” landscape style – the same shape it might be on a t.v. screen.

Step #7: Hand-in all parts of the project, see checklist…

-digital still of game play as a .jpeg and .psd

-logo design as a .jpeg and .psd (or .ai)

-planning pages with brainstorming from Step #3 and Step #1

-written answers to questions in Step #2

Criteria	Level 1	Level 2	Level 3	Level 4
Knowledge and Understanding -Step #2 -understanding of target audience, product concept, etc.	Answers to questions in Step #2. Limited or unclear concept, little to no detail. 5    5.5	Answers to questions in Step #2. Somewhat good answers, somewhat explained concepts, little detail. 6     6.5	Answers to questions in Step #2. Good answers, mostly explained concepts with some details. 7    7.5	Answers to questions in Step #2. Strong answers, fully explained concepts with details. 8    9    10
Thinking and Inquiry -brainstorming -planning -storyboard writing	Limited planning with 5 or less ideas brainstormed for Step 1. 1 name and 1 slogan brainstormed. Limited storyboard with missing script or location. 5    5.5	Somewhat good planning with 6 ideas brainstormed for Step 1. 2 names and 2 slogans brainstormed. Okay storyboard with some/missing script or location. 6    6.5	Good planning with 7 ideas brainstormed for Step 1. 3 names and 3 slogans brainstormed. Good storyboard with script and location. 7    7.5	Excellent planning 8-10 ideas brainstormed for Step 1. 3+ names and 3+ slogans brainstormed. Strong storyboard with script and location outlined. 8    9    10
Communication -clear communication of the product concept	Limited communication of the concept behind the product through the logo, billboard ad/album art/digital still and video. 5    5.5	Logo, billboard ad/album art/digital still and video somewhat communicate the concept behind the product. 6     6.5	Logo, billboard ad/album art/digital still and video communicate the concept behind the product well. 7    7.5	Logo, billboard/album art/digital still and video communicate the concept for the product strongly. 8    9    10
Application -well designed, simple and creative logo -billboard as/album art/digital still are creative -seamless use of Photoshop skills -excellent video editing (30 seconds in length) -promotional material -creative video	Logo is a limited design, needs creativity. Billboard ad/album art/digital still are not original, not seamless use of Photoshop tools and effects. Video is missing a lot of promotional material, credits or editing. 15    16.5	Somewhat well designed logo, needs more originality. Billboard ad/album art/digital still are somewhat original, or not entirely seamless use of Photoshop tools and effects. Video is missing promotional material, missing credits, or editing. 18     19.5	Logo is well designed, simple and creative. Billboard ad/album art/digital still are original, seamless use of Photoshop tools and effects. Video is original, good promotional material and editing is well done. 21    22.5	Logo is a strong design, yet simple and highly creative. Billboard ad/Album art/digital still are highly creative, seamless use of Photoshop tools and effects. Video is highly creative and strong promotional material, editing is excellent. 24    27    30
Total         /60

This final project is worth 20% of your final mark, so check that you have completed each step and met the criteria listed in the rubric.

Tuesday, May 17 - Rotations Instructions (1)

Rotations

Rotation #1

Tessa F.

Owen W.

Skyla M.

Austin D.

Andrea I.

Savanna F.

Teaghan B.

Raven P.

Julie N.

Emma B.

Dallas H.

Taylin M.
Evelyn C.

If you were assigned to be in Rotation #1 you are working on the following assignments first:
-Arts Break Poster (2 days)
-Animated GIF (2 days)
-Media Literacy Questions (1 day)
-2 Media Critiques: 1 Still Magazine Advertisement and 1 Television Commercial (2 days)

Rotation #2

Trenton C.

Ethan G.

Brittany B.

C-Jei E.

Haiden C.

Evelyn C.

Mikaela G.

Daniel W.

Evan M.

Josh B.

If you were assigned to Rotation #2 you are working on the following assignments first:
-Camera Shots Assignments (2 days)
-Group Video Project (5 days)

Each Rotation will take 7 days to complete their projects and then we will switch, so you then work on the projects the other Rotation did. Intro to projects on Tuesday, May 17, begin work on Wednesday, May 18. Switch rotations on Monday, May 30. Done all these projects on June 9.

R2(A) Digital Inking with Illustrator

DIGITAL INKING

with

ADOBE ILLUSTRATOR

Many graphic illustrators and comic book artists use tablets and Illustrator to produce their work. You are going to learn to use both of these tools to do your own drawings! If you don't think you're a good drawer (draftsman), don't worry- we are going to walk you through the steps slowly and you'll be right into it very soon!

Introduction to the Wacom Intuos tablet:

• Sign out a tablet.
• Make sure it has a stylus and cord.
• Plug the cord into the tablet first, then into the computer.
• The computer should recognize the tablet; hover the pen closely over the tablet, but not touching the surface. You should see the cursor moving along with your pen.
• If you do not, you may need to download the driver software for the tablet. *Make sure you ask your teacher before doing so*

ASK FIRST BEFORE DOWNLOADING THIS! Wacom Driver Download

TASK ONE

Introduction to Adobe Illustrator with the tablet:

Watch this video tutorial on importing an image into illustrator and creating layers to draw on.

Warm up to the tablet by doing some exercises!

This fun and interactive guide takes you through some common difficulties with drawing and some helpful tips to improve your drawings as well!

Fun and Easy Warm-Up Drawing Exercises

If you have extra time, continue to get familiar with the tablet and brushes!

*HOW TO SAVE FINISHED DIGITAL DRAWINGS*

1. Delete your "Photo" layer.

2. File: "Export"

3. Change file ending to a .jpg.

4. Save.

TASK TWO

Here's your chance to shine!  Pick one subjects from the following list and do a digital inking of it. Make sure you are drawing from a photograph, and not someone else's artwork!!

OPTIONS:

• Nature Scene
• Animal
• Person (body or face)
• Building
• Car
• Flower
• Other (check with Mrs. Potter)

REMEMBER:

• include a range of line weights and widths
• make sure your settings are correct to get good strokes
• add as much detail as you can; the more detail, the better the mark
• add colour if you would like, but focus specifically on the drawing itself

UPLOAD the original image and drawing to your blog, LABEL them as "Tablet: Final Image"

TAB

R2(B) Animated GIF

Animated GIF

Your task: Create your own personalized GIF using Adobe Photoshop. You can draw it on Photoshop using a tablet OR take your own photos using a digital camera. Please watch both tutorials below to see how both can be done.  Upload your completed GIF to your blog and email your layered .PSD to Mrs. Potter at christa.potter@granderie.ca
HAVE SOME FUN WITH THIS PROJECT!

GIF with PS CS6

GIF with Drawing on Photoshop


Size requirements:

R1(C) Live Action Video Project

Live Action Video Project

Your task: Using the skills you have now acquired editing in Premiere Pro and using a video camera, create a 60 second public service announcement for teenagers.  Make the topic of the video an issue that is relevant to people your own age.  Make this a video that you would find entertaining to watch but at the same time make it informative and educational.

Vocabulary
Public Service Announcement (PSA) = an advertisement or broadcast intended to modify public attitudes by raising awareness about specific issues. A typical PSA is part of a public awareness campaign to inform or educate the public about an issue such as smoking or compulsive gambling. 
See some examples below:
No Kid Hungry
Cyberbullying BC

Student Examples: Body Image
Body Image 2
Anti-Smoking

As a class let's brainstorm some other issues that are relevant to teens today:
-anti-smoking
-cyberbullying
-healthy body image
-hunger
-eco issues! because PJ is an Eco-School! water bottles replaced by re-usable drinking vessels, Get Real Project - taking apart VCR tapes, Black Friday consumerism, turning off lights and computers, Earth Hour, Eco-Footprint, paperless classrooms, etc. 
-anti-drugs
-drinking and driving
-party safe

Specifics:
You will need to be in partners or groups of three. Consider working with people you haven't worked with before. You, your partner/group members will all trade places directing and performing.  Try to keep the roles fair as you will be critiquing each other again for this project.

Part 1: Planning
Create a production plan that will guide your project. It should contain:
-a film summary, which describes the main topic/story and a basic outline of the film
-a location and equipment list which highlights the probably filming locations and types of props needed to film.
-a storyboard which includes scripted lines

Part 2: Filming
-Show your teacher your completed production plan to obtain approval for the project.
-Use the video camera to film the PSA. Ensure you take care with all of the equipment you use, especially the cameras, get permission to use any school equipment, rooms or props.
-Ensure that all subjects that appear on camera have given you written permission to film them.
-consider how you can use different camera shots to emphasize feelings and messages

Part 3: Editing and Final Product
-Upload the captured footage to the computer and store your footage in the appropriate location on your student drive. Remember when editing in Premiere Pro, you cannot move the source files after importing them because the program uses pathways.
-Edit your video using Premiere Pro
-Content must include appropriate titles, opening credits, music, sound effects, and final credits. Credits need to include that the video was produced by you and your partner/group and "Pauline Johnson C.V.S Media Arts"
-Ensure that you have smooth transitions from shot to shot
-Ensure that your sound does not "clip"
-Titles should be sized appropriately
-The teacher must see your final production before handing in
-Render and Export your video. This project is not complete until it is in .AVI format and on the class USB!

Evaluation

Criteria	Level 1	Level 2	Level 3	Level 4
Knowledge and Understanding -proper use of equipment, film is in focus, steady and audio is clear. -Proper filming credits	Limited understanding of proper equipment use. 5    5.5	Sometimes good equipment use. 6   6.5	Good equipment use, proper procedures and credits. 7   7.5	Excellent equipment use, proper procedures and credits. 8   9   10
Thinking and Inquiry Part 1: Planning - Production Plan -film summary -location list -equipment list -storyboard with scripted lines	Limited planning, information missing, lists are incomplete, little to no storyboard. 5    5.5	Somewhat good planning, some information missing 6   6.5	Good planning, all information is accounted for. 7   7.5	Excellent and thorough planning with lots of details, full lists, well-described film summary. 8   9   10
Communication -Use of different camera shots to communicate mood and messages.	Limited use of camera shots and angles to communicate the mood and message. 5    5.5	Sometimes good use of camera shots and angles to communicate the mood and message. 6   6.5	Good use of camera shots and angles to communicate the mood and message. 7   7.5	Excellent use of camera shots and angles to communicate the mood and message. 8   9   10
Application -creative and original PSA -message is relevant and interesting to teenage audience -creative use of titles, camera shots, audio, music and editing effects.	Limited creativity for PSA. Message is not relevant to teenagers. Limited use of video editing. 10   11	Somewhat creative PSA. Message is somewhat relevant to teenagers. Somewhat good video editing. 12   13	Creative and original PSA. Message is relevant to teenagers. Good video editing. 14   15	Highly creative and original PSA. Message is relevant and interesting to teenagers Creative video editing. 16   18   20
Total                                                                                                             \50

GROUP MEMBER CRITIQUE
Please answer the following questions on paper OR you can send by email to pjasm20@gmail.com
a. My partner's name is ______________________
b. My partner gave good ideas during the planning and helped bring in/prepare props 0  1  2
c. My partner gave their fullest efforts during this project.   0   1    2
d. My partner and I helped each other an even amount.     0   1    2
e. My partner was positive towards me and our project the whole time      0    1    2
f. Our PSA Video is a good representation of how well we work together because I am happy with our video.    0    1    2
TOTAL                       /10

R2(D) Media Critique: Still Image/Print Advertisement

 MEDIA CRITIQUE Still Image/ Print Advertisement 

For this media critique, you must choose a printed advertisement and answer the following questions. The advertisement you select must have both image and text. If the question is worth 3 marks, give 3 points. Out of 20 marks

1. What is the subject? [1] 
2. What is focal point? (Where do you look first?) [2] 
3. What is being said about the subject/ focal point? What is the message? [2] 
4. Describe one element of design that stands out in your advertisement. [2] 
5. Describe your eye movement. Where does your eye start? Where does it go next? [2] 
6. Describe how contrast is used in your advertisement. (Look at things such as text size, colour, font, straight lines vs. curved lines, big shapes vs. small shapes, light vs. dark, geometric shapes vs. organic shapes). [2] 
7. Describe how your visual and textual elements are aligned in your advertisement. (Ex., right, left, centered, top, bottom, diagonal, close, far apart…) [2] 
8. Describe how repetition is used to create unity in your advertisement. [1] 
9. What is its apparent purpose? (ex., to inform, persuade, entertain, sell) [1] 
10.Who is its target audience? (and how can you tell?) [2] 
11.What feelings and responses did the text evoke for you? (Why did you pick it?) [3]

As a class, let's discuss these questions using the following print advertisement:

From: http://www.medialit.org/reading-room/how-analyze-advertisement