MEDIA CRITIQUE Still Image/ Print Advertisement
For this media critique, you must choose a printed advertisement and answer the following questions. The advertisement you select must have both image and text. If the question is worth 3 marks, give 3 points. Out of 20 marks
1. What is the subject? [1]
2. What is focal point? (Where do you look first?) [2]
3. What is being said about the subject/ focal point? What is the message? [2]
4. Describe one element of design that stands out in your advertisement. [2]
5. Describe your eye movement. Where does your eye start? Where does it go next? [2]
6. Describe how contrast is used in your advertisement. (Look at things such as text size, colour, font, straight lines vs. curved lines, big shapes vs. small shapes, light vs. dark, geometric shapes vs. organic shapes). [2]
7. Describe how your visual and textual elements are aligned in your advertisement. (Ex., right, left, centered, top, bottom, diagonal, close, far apart…) [2]
8. Describe how repetition is used to create unity in your advertisement. [1]
9. What is its apparent purpose? (ex., to inform, persuade, entertain, sell) [1]
10.Who is its target audience? (and how can you tell?) [2]
11.What feelings and responses did the text evoke for you? (Why did you pick it?) [3]
As a class, let's discuss these questions using the following print advertisement:
From: http://www.medialit.org/reading-room/how-analyze-advertisement
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