MEDIA QUESTIONS Resources Lines, pp. 185-187
Answer the following questions in complete sentences using a separate piece of paper (to be handed in). If the question has a “K” after it, the answer will come directly from the reading. If the question has a “T” after it, you must provide your opinion or thoughts.
Knowledge & Understanding /17
Thinking /19
TOTAL /36
1. What is the difference between hearing and listening? [K 2]
2. What is the difference between seeing and viewing? [K 2]
3. Define “thinking critically”. [T 1]
4. What does mass media include? [T 2]
5. Define popular culture (pop culture). [K 1]
6. What does popular culture include? [K 2]
7. Think about what would be considered popular culture right now. Make a list of five (5) things (new fashions,
hair styles, new slang expressions, new toys, new film, new TV shows, TV and film stars…) that you consider
part of pop culture right now. [T 5]
MEDIA LITERACY QUESTIONS Resources Lines, pp. 192-195
Answer the following questions in complete sentences using a separate piece of paper. If the question has a “K” after it, the answer will come directly from the reading. If the question has a “T” after it, you must provide your opinion or thoughts.
1. What is media literacy? [K 1]
2. What does deconstruct mean? [K 1]
3. The texts states that all media texts are constructions. What does this mean, to be constructed? [K 2]
4. What is the difference between technical codes and symbolic codes? Provide examples of each. [K 2]
5. Define connotation. [K 1]
6. What connotations do you associate with the word house, versus the word home? [T 2]
7. The text states that media texts usually have a commercial agenda. What does this mean? [K 1]
8. As a viewer, what message do you get when looking at the Buick LeSabre advertisement on page 193? [T 2]
9. Define target audience. [K 1]
10. How can you identify the target audience after viewing a commercial? Provide one example. [T 2]
11. The text states that media texts express values. Explain what this means. [T 2]
12. The text states that media texts contain representations. What is meant by the word “representation”? [T 1]
13. Define stereotype. [K 1]
14. Describe a stereotypical teenager. [T 2]
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