Illustrator Logo Design Project

HAPPY MONDAY!  :)

via GIPHY

LOGO DESIGN 

Illustrator Project 

 

Using your new-found knowledge of Adobe Illustrator, you are going to create a logo!

2013 Logo design by gr. 12 student Hans Luan
Now Animation student at Sheridan 

Task: Create a logo for Fete de Folk.  To learn more about Fete de Folk which mean celebrate the people, Google search Fete de Folk.  This year the grade 12 media class is looking for a new logo for the festival.  Can you design the winning logo? You need to provide your client with 6 different versions of your logo! 

• The festival is all about the arts! We celebrate the artistic talent of PJ and the community of Brantford!  Music, poetry, visual art; Fete de Folk has it all! 

Remember! 
Logo's are simple, eye catching and share something about the product or company they are representing. 

Remember that symbolism is important but simplicity is more important! 
Circles, Lines, Squares, Triangles - starting with these shapes and making slight changes is a great start to an effective logo.   

Use the following tools - type, pen, rectangle, line, rotate, scale! Check the next blog post for 3 new tutorials on Adobe Illustrator that will help you in this project.  You can also YouTube more tutorials to learn more tools!

Use one of the Elements of Graphic Design as the driving design force behind your logo. 
Line, Shape, Colour, Texture, Mass, Type 


Success Criteria 
1. Layers are renamed and organized 
2. Illustrator tools have been used in the design 
3. Logo is reflective of Fete De Folk and what the festival is all about
4. Logo has simple, effective and original design
5. Student has put forth their best effort, taking care and time in their design
6. An element of graphic design has been used in this logo
7. 6 different versions of the logo are completed.

• Review the Rubric for this project Logo Rubric

When you are finished you need to find a partner to do a Peer Critique

• Complete the critique for a peers logo Logo Peer Review

EXTRA: How good are you at recognizing logos?  Logo Quiz (not for marks, play for fun!)
I got 84 on my first try - can you beat me!

Adobe Illustrator Logo Rubric

Success Criteria	Level 1	Level 2	Level 3	Level 4
Layers are renamed and organized *remember to hand in your AI file	5  5.5	6  6.5	7  7.5	8  9  10
Illustrator tools have been used in the design one or more of the following has been used -pen, line, rectangle, type, pencil, pathfinder, scale, rotate	5  5.5	6  6.5	7  7.5	8  9  10
Logo is reflective of Fete De Folk and what the festival is all about.  6 versions of the logo have been designed	5  5.5	6  6.5	7  7.5	8  9  10
Logo has simple, effective and original design An element of graphic design has been used in this logo - line, shape, colour, texture	5  5.5	6  6.5	7  7.5	8  9  10
Student has put forth their best effort, taking care and time in their design.	5  5.5	6  6.5	7  7.5	8  9  10

Total Mark              /50